During the last decade, Joakim has directed a whole bunch of very funny commercials. He has a strong concept of comic stories, often combined with a strict visual framework.

Joakim catches the characteristics and slightest expressions of a character. All you really need is a look, a breath, and a movement. It is all there to create an unforgettable moment.

His cinematic style belongs to a stripped-down Scandinavian film tradition. Consequently, he has been awarded the After Bergman Award at the yearly Bergman Week. So; is he the new Ingmar Bergman? No, he is way too funny.

Joakim has work with brands as Telenor, ICA, Flytoget, Skoda, SCA, Nordnet, Tork, Scan, Svenska Spel, Unibet and Google.

Instagram: thorn.joakim