Vy flygbussarna – Flygskjussarna
Skona flygskjussarna. Ta flygbussarna.
Client: vy flygbussarna
The campaign is based on the insight that all those who drive their loved ones to and from the airport may not always be super excited about it. It's a kind gesture that often relies as much on duty and guilt as a desire. But Vy Flygbussarna can alleviate that.
A clunky translation of the headline would be "Spare the airport drivers. Take the airport coaches". But in Swedish, a word to describe these drivers could be "flygskjussarna" which sounds almost like "flygbussarna" (airport buses/coaches).
For nearly eight years, our collaboration with Vy Flygbussarna generated many acclaimed, award-winning, and successful campaigns. Now, after five years, we reunite!
