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We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insights to solve new problems with new ideas.
Visningskollen - What do people really want when they're shopping for a new home?
Client: Svensk Fastighetsförmedling
Agency: ACNE
Contact: Ori Mace
Swedish realtor Svensk Fastighetsförmedling wanted to show that it’s in touch with consumer desires, so at an apartment viewing, we conducted an eye tracking experiment to find out what potential buyers really look at when they’re viewing a home.