Swedish hair care brand The Every needed our help to create unique content for Instagram that increases brand awareness and promotes products.

For The Every to stand out as a new brand within an established category, they needed a distinct voice. They had to have a say. From that insight we came up with “The Every Say” - a tone of voice and visual framework that allows The Every to communicate their brand, products and USP’s in a clear and unique way. How exactly? With content that is edgy and oddly satisfying. That highlights product benefits with a punkish twist. Activates the target group and converts sales by being culturally relevant. But most and foremost, by staying true to ones own voice. The Every Say.