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In a time where you can buy anything, is world peace for sale?
Client: Svenska Freds
Agency: Acne
On International Peace Day September 21st, Acne together with the world’s oldest peace organization Svenska Freds initiated a crowdfunding campaign with the ultimate goal of $102 billion - the potential cost of world peace.
The campaign took place at KickstartWorldPeace.com where people could donate money to become future co-founders of world peace. Because if you split the bill on everyone, it’s only $13 each.