IKEA Balenciaga
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Picked up by world press VOGUE, DAZED, Most viewed on ADWEEK, MASHABLE, Pick Of The Day CREATIVITY, CREATIVE REVIEW, HUFFINGTON, GRAZIA, HARPERS BAZAAR, HYPEBEAST, TEENVOGUE, HYPEBEAST, ARCHITECTURAL DIGEST, FORTUNE, ELLE, MARIE CLAIRE, iD, DAILY MAIL, TRENDHUNTER & THE GUARDIAN.

It's not everyday you hear about a world-renowned fashion house copying the design of a blue plastic bag. So when Balenciaga did just that, IKEA put together a swift response - giving customers some “tips” on how to know that their FRAKTA blue bag is the real deal. So if you by any chance happen to pick up a blue $2,145 designer bag instead of its rustling $0.99 source of inspiration by accident - don’t claim that you weren’t informed.