The HM Fall campaign was shot in the beautiful streets of London with the top model Gisele Bündchen.
In the interactive video experience Gisele sings the classic song “All Day & All Of The Night” by The Kinks.
The collection is displayed on top of the video with interactive pop-ups. When clicking on an image, the video will be set in pause and the garment will be displayed in a more detailed view.
On the site visitors could also download the song from iTunes and support UNICEF.