Work, 2001–2008

Acne Studios projects by Acne Art Department

With the innovative work of Acne Studios and its in-house art department as the starting point, the collection sets out to show how vital design-led branding is for establishing an identity for any fashion business. And from the company’s comp slips to its buttons, the Acne brand is instantly recognisable via the typography and minimalist design used consistently over its products.

But Graphic Design For Fashion also demonstrates how the look book and even the fashion show invite provide a medium that can diverge from a consistent brand statement – with the need to respond to seasonal trends and influences, both forms afford the graphic designer much greater creative licence and artistic freedom.