The bi-annual publication Acne Paper focuses on creativity, the creative process and the people who push creative boundaries – both past and present. The end result is a timeless testament to the creative industries as well as a perfect amplification of the world of the Acne family of companies and brands.
This project is done through the Acne Art Department (design) – a division of Acne Advertising – in close collaboration with the editor in chief, Thomas Persson.
Aiming to merge the historical with the contemporary, each issue of Acne Paper evolves around a key theme with the purpose of representing all creative practices in the context of history, philosophy, science, journalism and other academia. Textual content consists of interviews, prose, poems and essays that together with fashion editorial, visual portfolios and artwork formulates its approach to the creative industry and its cultural voice and expression. By creating a high-profile publishing product in an A3 ISO 216 format, Acne Paper has been part of revolutionizing brand communication as Acne does not advertise or market itself in traditional fashion media such as editorial campaigns.
The New York Times’ Cathy Horyn writes “Acne Paper, under the editorship of Thomas Persson, is fast becoming one of the best little fashion magazines … the envy of mainstream glossies.”. As well as “The appeal of Acne Paper is the unfettered blend of the new and the nostalgic, except it doesn’t feel like nostalgia in this context. Maybe it just feels free.”. Eric Wilson, also of The New York Times writes “Acne Paper, has also become a cult hit, like Andy Warhol’s Interview in the early days, for its insider perspective on the most obscure corners of fashion and its wealth of big-name contributors.”. Susannah Frankel of The Independent writes “There is an organic and authentic quality to Acne Paper, a sense of it extending above and beyond an obviously commercially viable concern, which is genuinely inspiring.”.
In 2006 Acne Paper was exhibited at the Visionaire Gallery in New York as part of their MEGAZINES exhibition. In 2008 Acne Paper No 4 Playfulness won the D&AD award for Magazine and Newspaper Design – Entire Magazines, Magazine and Newspaper Design Front Cover, Typography – Magazine and Newspaper Design Homage as well as Photography – Magazine and Newspaper Design Homage.