IKEA's response to Da Vinci
We created a campaign to respond to the world's most expensive painting.
Client: ikea
Agency: Acne
Contact: Johan Bello
Salvator Mundi – a may-or-may-not-be Leonardo Da Vinci painting has sold for $450,312,500 USD. In IKEAs language, slightly more than 15 million Billy Bookcases. We reacted to the Christie’s sale in a way people have come to expect from IKEA – a clever post on social media that throws a friendly punch at the art world by highlighting IKEAs affordable prices.
